Ranking on Google search: Creating juicy quality content - leija.io
  • @undefined- Aug 25

    Ranking on Google search: Creating juicy quality content

    Having a hard time ranking on Google search? Well, you’re not the only one. Part of ranking on Google search requires boring SEO technical stuff and also creating juicy quality content.

    What Google cares about

    Overall, Google only cares about providing the most relevant and reliable results to it’s users. So how do we tell Google your site is relevant and reliable? Honest answer, I don’t know. Google is constantly changing their algorithm and the best way to keep up to date with Google search change history is to look at Moz -Google Algorithm Change History. But we can follow really basic rules:

    • Relevant keyword search
    • Speak from an authoritative point of view
    • Use compelling title tags and meta descriptions
    • Write about something you really care about (almost to an emotional level)

    Relevant keyword search

    Part of being on Google search results to know and uncover what words and phrases people are searching for. Otherwise your piece of content will be floating in space

    Let’s pretend you want to write about this new Youtuber’s boxing trend. It’s relevant for sure, but what keywords should you be using? One easy way to start is by going to Google’s search page and type a few words in and see what you get.

    Googel top searches for "youtube b"

    Google top search results on “Youtube b”

    It seems the keyword phrase we’re aiming for is showing as one of the top search phrases. To get a better idea about the competition and monthly searches for those keywords or phrases you can use Google’s keyword planner.

    Google keyword planner "how to box"

    Google keyword planner “how to box”

    The goal is to find keywords with high traffic low to medium competition.

    “Durr Ruben”

    Speak from a point of authority

    Your site’s credibility is important and you want to make sure you know your shit. A user intent for clicking on your article is to solve an unanswered question they have. If searchers are frustrated with your results, Google will take notice and rank your competitions articles higher.

    So try to stick to topics that you know very well and if you want to share about a topic you’re not familiar with than find someone who is.

    Use compelling titles and meta descriptions

    To get folks to click on your blog post, you must write compelling titles and descriptions because it’s the first couple elements searchers see in the search results. Take mine for example:

    Google search results preview for Webflow vs WordPress

    Google search results preview

    A lot of people want to start blogging but they don’t know where to start because of the sheer amount of options out there. More specific,

    “what platform should I use to blog?”

    So searchers will start comparing platforms using the “vs” keyword combined with the platform names.

    Bad titles are written out to be in a very broad or open ended titles. e.g – Choose Webflow, here’s why or Agencies should use WordPress. This might work on YouTube but it does not work on Google search. Searchers are coming in with a completely different mindset. They want to find a quick answer to their problem. So just give it to them.

    “Keep it simple, stupid”

    On the example/image above, the title is very direct to searchers who are comparing Webflow to WordPress as a blogging platform. The meta description describes a pain point which supports the title of the article. Keep it very clear and direct for searchers.

    Write something you care about

    WARNING: This next section will be using the phrase “I think”, which means it’s my own opinion.

    At the end of the day, the article you write is a story and people like a good story. A good story will always, at least speaking for myself, will always comeback or will continue browsing for more good stories on your site.

    “So how do you write a good story?”

    That’s hard to say, because the word good is subjective. What some find gross others find dope. My rule of thumb is to try to tell a story as I would to my closest friends.